Cachia: Bold Fashion, Bolder Results
Bold Fashion, Bolder Results
How Ecom Nation helped CACHIA turn bold creative and a loyal customer base into a high-performance paid and retention engine — delivering 18.49x ROAS and a 320% lift in email flow revenue.
PROJECT OVERVIEW
CACHIA is an Australian women’s fashion label known for its bold prints, vibrant colours, and unapologetically feminine DTC aesthetic. Founded in 2017, the brand built a strong identity and loyal customer following — but needed a performance marketing partner to accelerate paid acquisition and maximise the revenue sitting in its existing customer base. Ecom Nation partnered with Cachia to deliver a full-funnel paid social strategy alongside a high-performing email and CRM programme designed to compound results over time.
CHALLENGE & OBJECTIVES
Cachia’s core challenge was converting strong brand awareness into efficient paid acquisition without diluting the bold, fashion-forward identity that defined the brand. Ad spend needed to scale without inflating customer acquisition costs, and the brand’s existing email list was significantly undermonetised. The objective: build a paid social engine capable of driving new customer acquisition at scale, while deploying email automation that would unlock substantial incremental revenue from the existing base.
STRATEGY & APPROACH
Paid Social Targeting & Creative Strategy
Built audience frameworks on Meta anchored around Cachia’s boldest creative — leaning into the brand’s signature prints and high-energy visual identity to attract the right customer at the top of funnel, while retargeting sequences drove efficient conversion further down the funnel.
Email & CRM Architecture
Designed and deployed a full suite of automated email flows — welcome, browse abandon, cart abandon, post-purchase, and win-back sequences — engineered to maximise LTV from every acquired customer and turn one-time buyers into repeat purchasers.
Full-Funnel Integration
Paid social and email worked in concert: paid drove new customer acquisition, email retained and upsold, creating a compounding revenue loop that improved returns over time and reduced over-reliance on continuous ad spend.
RESULTS & IMPACT
Cachia achieved an 18.49x ROAS across paid social, a +43.4% increase in new customers, and a +320% lift in email flow revenue — demonstrating the power of a coordinated paid and retention strategy operating as one system. The email channel became a significant standalone revenue driver, with automated flows converting well above industry benchmarks.
Takeaway: For fashion brands, the real growth lever isn’t just acquiring customers — it’s building the retention infrastructure that makes acquisition economics work. Cachia’s results show what’s possible when paid social and CRM operate as a unified growth system rather than separate channels.
Paid Media + Email Automation | Full-Funnel Strategy
Paid Media Blended
YoY Growth
Automated sequences
“Ecom Nation have been great to work with and they have spent the time to understand our brand and our customers. We are invested in the customer experience from the first moment and it is great working with a team that are on the same page.
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