Cachia
18.49 ROAS
+43.4% new customers
+320% email flow revenue
Client Snapshot
Brand: CACHIA (founded 2017 by Sophie Cachia & Leah Betts)
Category: Sleepwear & Loungewear
Market: Australia
Challenge: Rising customer acquisition and retention costs as the brand scaled.
The Challenge
As CACHIA grew, the cost of acquiring and retaining customers increased significantly. Their marketing was siloed - each channel was being optimised in isolation, creating a fragmented customer journey. They needed a strategy that reduced friction, improved retention, and supported profitable growth.
Our Approach
Email marketing reset → Complete redesign and rebuild, migrating to Klaviyo to deepen customer relationships and improve onboarding experience.
Paid media restructure → Shift from channel-by-channel optimisation to a holistic full-funnel approach across Meta, Google, and TikTok.
Channel expansion → Capitalised on strong organic TikTok performance to successfully launch paid campaigns, integrated with the broader funnel.
“Ecom Nation have been great to work with and they have spent the time to understand our brand and our customers. We are invested in the customer experience from the first moment and it is great working with a team that are on the same page.
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Takeaway
Through a holistic, cross-channel strategy and sharp execution, CACHIA scaled profitably while acquiring more new customers and maximising retention.
