PERFORMANCE MARKETING FOR ECOMMERCE BRANDS
Grow the brand.
Keep the margin.
A good ROAS is the easy part. We've owned the P&L, not just the ad account. Senior operators on every account, measured on MER, LTV and CAC.
7+ FIGURE ECOM BRANDS
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EST. 2021
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FASHION
〰️
BEAUTY
〰️
SUPPLEMENTS
〰️
HOMEWARES
〰️
MUSIC
〰️
OUTDOOR
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7+ FIGURE ECOM BRANDS 〰️ EST. 2021 〰️ FASHION 〰️ BEAUTY 〰️ SUPPLEMENTS 〰️ HOMEWARES 〰️ MUSIC 〰️ OUTDOOR 〰️
Maison de Sabre
CAMPAIGN · CREATIVE + PERFORMANCE
Brands we have grown
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![Naked Tallow - Ecom Nation]()
Naked Tallow
PERFORMANCE · CRM
Scaled paid social into a primary growth engine without letting CAC run away from margin.$265K → $1.8M
ANNUAL REVENUE, 12 MONTHS -
![Mask Co - Ecom Nation]()
Mask Co
STRATEGY · CREATIVE · PERFORMANCE
Rebuilt a sprawling account into one structure the team could actually navigate, then put the creative behind it.8.95 → 13.88 ROAS
BLENDED, POST-RESTRUCTURE -
Cachia
PERFORMANCE · CRM
Pulled acquisition and retention into a single. Transforming weekly drops into consistent revenue.43% CAC IMPROVEMENT
CHANGE YoY -
![Who Is Elijah - Ecom Nation]()
Who Is Elijah
PERFORMANCE · CREATIVE
Turned organic pull into viral demand at the busiest time of year.3.85X BFCM
PEAK VS PREVIOUS YEAR
What we do
Strategic advisory
We start with your unit economics, not your ad account.
Creative strategy
Concepts built from what already sells, produced paid-ready.
Performance marketing
Meta, Google and TikTok, run by seniors against CAC and MER.
CRM and loyalty
Klaviyo and Okendo programs that lift repeat rate and LTV.
TRUSTED BY
Who you actually get
We have run trading floors, built brands from scratch, and sat in the seat you are sitting in. Ecom Nation exists because we were tired of watching good brands handed to a junior running a template.
That is the whole model. The person who audits your account is the person who runs it, and they are measured on whether your business grew, not on whether the dashboard looked busy.
Senior strategist on every account
No juniors
Reported against your P&L
MER, CAC, LTV
One embedded team
No chasing replies
Regular WIP with your strategist
Not a monthly PDF
Month to month after the first 90 days
No lock-in
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Mal Chia
FOUNDER & MANAGING DIRECTOR
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![Paul Waddy - Ecom Nation]()
Paul Waddy
FOUNDER
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![Casey Huth - Ecom Nation]()
Casey Huth
PERFORMANCE DIRECTOR
Let’s chat
No deck, no pitch, no obligation. We’ll talk about what’s holding your brand back, and whether we can help. At the very least, we like meeting good people doing interesting things.