Branding vs Performance: Ecommerce’s Sustainable Growth Formula
Reflecting on the ecommerce landscape, I often think about essential balance in marketing strategy: long-term brand building and immediate performance activations. It's...
5 tips for getting the most out of your agency in 2023
- James Byrne, Agency Account Director - Ecom Nation Welcome to 2023! A new year filled with possibilities - but also a...
Ecom Nation x Online Retailer ’22
- James Byrne, Agency Account Director - Ecom Nation What a whirlwind few days for the team at Ecom Nation as we...
Johnny, we need to talk about your gross profit
- Paul Waddy, Co-Founding Director - Ecom Nation The most important metric in eCommerce is gross profit margin. If you don’t know...
What is your story?
- Andrew Sabatino, Co-Founding Director - Ecom Nation Having spent most of my working life in the not-for-profit sector, and with eCommerce...
Ecom Nation Awarded Retail Marketing Agency of the Year 2023
On the 29th of November 2023 Ecom Nation was excited to be awarded the 2023 Retail Marketing Agency of the Year by...
Constraints
- Mal Chia, Director - Ecom Nation Back in the early ‘aughts, one of my first startup experiences was with a first-time...
Using Shopify to scale up your online business
Director Paul Waddy was invited on BNN Bloomberg to share his insights on how small business owners can use Shopify to scale...
‘Paid Social’ is not a marketing strategy
- Mal Chia, Co-Founding Director - Ecom Nation Digital advertising is getting harder. Changes to Apple’s privacy policy, the impending Cookiepocalype and...
Shopify Editions | Summer ’22
- Lily Hargreaves, Senior Account Manager - Ecom Nation In what I like to lovingly refer to as Coachella for eCommerce Managers,...
Working with attribution models – how different platforms are breaking your metrics
- Mal Chia, Co-Founding Director Ecom Nation First published in 1892 in Fliegende Blätter, a German humour magazine, the rabbit duck is...