About Us

Ecom Nation was started to help retailers achieve sustainable, profitable growth by giving them access to a team of experts who live and breathe eCommerce. Our team, like our clients, are spread all over Australia allowing us to grow and adapt quickly and deliver flexible, client-focussed services to some of Australia’s most exciting retail brands.


  • 2021
  • 2022
  • 2023

Ecom Nation is founded

September 2021

Finalist Awards

Best Retail Consultancy &
Best Digital Agency


Best Retail Marketing Agency

Finalist Awards

Best Digital Agency

Top digital marketing agencies
by industry for Q3 2023

Top fashion marketing agencies

Nomination for Site of The Day

Pastificio Sandro

Pastificio Sandro - Nominee - SOTD - Awwwards

The Team

Mal Chia

Managing Director & Co Founder

Mal is an award-winning marketing and ecommerce leader with over 20 years marketing experience both around Australia and abroad.

As the CMO at Ryderwear, he led a 4X revenue growth in 2 years. Before this, he was an early-stage member of the Uber team, launching and scaling the brand nationally before doing the same for UberEATS.

As the principal of Mal Chia Consulting, he advises high growth ecommerce brands with a combined annual revenue over $150m.

An early adopter of digital marketing, Mal has a deep understanding of every channel and how they can work together to deliver exceptional results by taking a data-led approach to problem solving.

Mal advises and mentors numerous startups and scale ups, having won multiple awards.


Paul Waddy

Director & Co Founder

Paul is an experienced ecommerce executive and adviser with more than 15 years experience in omnichannel retail. Paul has held various positions including Head of Operations at Showpo, CEO of The Horse, and is also the principal of Paul Waddy Advisory, in which he advises some of Australia’s leading online retailers.

Paul is a member of the Advisory Council of the National Online Retail Association, and in 2021 was named No. 2 in the Top 50 People in Ecommerce, by Inside Retail.

Paul is a contributor to Smart Company on the topic of ecommerce, and is also the author of the global editions of Shopify for Dummies, and Selling Online for Dummies, due for release in February 2021.

Andrew Sabatino

Director & Co Founder

Andrew has extensive marketing experience both in Australia and the UK, specialising in strategy development, branding and customer experience.

He led Guide Dogs SA/NT to experience significant revenue growth, where annual income increased from $1m to $9m over seven years. In 2016 Andrew was part of a team that won a commercial tender to launch a social enterprise for Guide Dogs through building a Pet Hotel at the Adelaide Airport lifting revenue further.

Due to his leadership in fundraising, Andrew was asked to chair the Guide Dogs Australia Fundraising Committee where annual income grew from $53m to $87m over 4 years.

He is also a Co-Founder and Director of Donor Republic, Australia’s leading Fundraising agency working with over 100 NFP’s to deliver sustainable fundraising programs.

James Byrne

General Manager

James has developed a range of experience managing clients, projects and relationships through a range of roles in agencies, within government and on the brand side.

As General Manager, James oversees the day-to-day operations and manages all business development for the agency.

Jason Brown

Head of Performance (Search)

Jason is a digital marketer with over 9 years of experience and a strong understanding of the industry. With a background in ecommerce management, online advertising, SEO, email marketing, and web design he has worked with many clients over the years to drive results across multiple industry verticals. Jason is detail orientated and enjoys data analysis, which allows him to deliver campaigns that are aligned with the goals of the businesses he works with.

Casey Huth

Head of Performance (Social)

A Florida native, Casey surfed the startup wave in San Francisco before chasing the sun to Sydney. With a decade in tech, digital marketing, and e-commerce, Casey thrives in scaling global brands using data, creative flair, and omnichannel magic. From fashion to wellness, Casey has led content-driven performance strategies for DTC e-commerce, crafting narratives that captivate audiences and boost brand love.

Arabella Clare

Senior Ecommerce Specialist

A seasoned ecommerce expert with a passion for creative problem solving through innovative technology solutions. With extensive experience working in-house across a wide range of industries, Arabella’s holistic approach to ecommerce drives sustainable growth.

Karina Calvaresi

Senior Performance Specialist

Karina’s extensive experience in digital marketing, specialising in paid advertising, has been honed across a range of industries including beauty, consumables, fashion, technology and homewares. Well-versed across both Meta and Google advertising, Karina is able to create and execute holistic marketing strategies specifically for ecommerce brands.


Her passion for data enables her to work collaboratively with clients to deliver high-quality outcomes with a level of care and attention to each client’s individual businesses and requirements.

Emilee Franklin

CRM & Loyalty Specialist

Emilee works with Ecom Nation’s clients to optimise email marketing through both campaigns and flows. Drawing on her experience as a graphic designer, Em’s emails are strategically designed to engage users and promote action – either website conversion or some other activity – through the ingenious use of data and personalisation that turn this medium into a powerhouse platform of community development.

Charlotte Russell

UI/UX Designer

Charlotte is a dedicated problem solver, with a niche for designs that are aesthetically pleasing and functional. Based firmly in human-centric design principles, Charlotte’s website and email designs aim for intuitive simplicity that guides users through an ecommerce and purchasing experience.

Alex Theel

Performance Specialist

Alex is an experienced performance marketer with a proven track record of business growth. With a keen eye for detail, and an ability to recognise growth opportunities within ad accounts, Alex is a professional driven by results and dedicated to helping his clients achieve growth.

Alex has worked at multiple agencies successfully managing accounts in a range of industries including retail, education and not-for-profits.

Morteza Manesh

Performance Specialist

Morteza is an experienced digital marketer with a track record of helping businesses, both small and large, achieve their marketing goals. Through effective marketing strategies such as paid and social media marketing, he has helped numerous clients drive growth and increase revenue. Morteza has a passion for staying up to date with the latest trends and best practices in digital marketing to ensure that his clients receive the highest quality marketing services possible.

Winnie Ho

Performance Specialist

Winnie is a dynamic marketing specialist known for her expertise in driving strategic growth and maximizing brand visibility. With a creative mindset and analytical approach, she has successfully developed and executed innovative marketing campaigns across various industries. With 3 years of experience, Winnie brings a deep understanding of market research, digital marketing, and brand management to the table. Outside of work, she enjoys exploring new cultures through travel, indulging in culinary adventures, and staying active through outdoor activities.

Koustav Basu

Performance Specialist

After 8 years of multifaceted experience encompassing sales, operations and marketing across hospitality, retail, ecommerce, and manufacturing, Koustav has developed as a seasoned professional with a distinct specialisation in the dynamic realm of digital marketing. Koustav’s passion lies in crafting bespoke strategies that gracefully navigate the constantly evolving digital landscape, not only influencing consumer choices but also empowering businesses to grow and scale their online businesses.

Donna Gutierrez

Performance Specialist

Donna thrives at the intersection of creativity and analytics in performance marketing. With a strategic mindset and a keen eye for design and copy, she navigates the ever-evolving landscape of advertising as part of our Paid Social team. She understands that every click is an opportunity, and every campaign is a chance to make a lasting impression.

Tijo Thomas

Performance Specialist

Tijo is a seasoned performance marketer whose knowledge beyond GoogleAds has been developed from a well-rounded breadth of experience across multiple clients and industry verticals. In previous roles, he has managed multiple ad platforms and worked closely with creative and data teams to build strategies founded on great data and creative innovation.


Marketing Coordinator

Sanchi is a recent graduate and works alongside the Ecom Nation team to manage social media content and events for the agency.

Her infectious enthusiasm for life and her work drive Sanchi to create great content that showcases the agencies capabilities and talents in a unique and powerful way.