Naked Tallow
$265K → $1.8M in 12 months
7.1 ROAS
$15.99 new customer acquisition cost
Client Snapshot
Brand: Naked Tallow — Australian, grass-fed tallow skincare (face, body, balms)
Category / Proposition: Natural, skin-compatible formulations for sensitive/eczema-prone skin
Stage: Early growth / startup scaling
The Challenge
Naked Tallow had strong product-market fit and early traction, but was constrained by scale and acquisition inefficiencies. Their growth needed to break out of early constraints without destroying profitability. The core challenge: deploy paid social (especially Meta, Google) as a growth engine while maintaining ROAS, controlling CAC, and preserving brand integrity.
Our Approach
Paid Social as the Conversion Engine
Aggressive Meta and Google campaigns structured across top / middle / bottom funnel
Use lookalike audiences, interest layering, and custom audiences to find high-intent users
Creative testing: product showcases, benefits (hydration, sensitive skin, “no fluff” formula), UGC & reviews
Full Funnel Integration & Cross-Channel Support
Sync paid social messaging with email flows, retention sequences, and retargeting
Use email & SMS to lock in repeat purchases and raise LTV
Data & Budget Scaling Discipline
Incremental scaling: scaling budgets only on winning ad sets, doubling down on top creatives
Weekly performance reviews and creative swaps
Margin guardrails: pushing spend until ROAS floor constraints, then pausing scaling
Retention & Repeat Focus
Post-purchase flows (upsells, replenishment)
Re-engagement campaigns for lapsed customers
Subscription offers or incentivised repurchase paths
“Working with the team at Ecom Nation transformed how we think about paid social — no more guessing, just disciplined scaling. The $1.8M year blew us away.
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Takeaway
By treating paid social not as a siloed acquisition tactic, but as the “spine” of a holistic growth engine (tightly integrated with paid search, retention, creative, and data discipline), we were able to scale Naked Tallow nearly 7× in revenue within 12 months — all while keeping acquisition costs and ROAS at healthy levels.
