Naked Tallow: From $265K to $1.8M
From $265K to $1.8M
How Ecom Nation scaled a promising skincare startup into a 7× revenue growth engine through disciplined paid social and full-funnel strategy.
PROJECT OVERVIEW
Naked Tallow is an Australian skincare brand built on a simple, time-tested principle: grass-fed tallow — rendered from ethically raised cattle — is one of the most skin-compatible moisturisers available. The brand entered the market with strong organic traction and a loyal early community, but needed a performance marketing partner to unlock sustainable scale. Ecom Nation came on board to architect and execute a paid growth strategy that would take the brand from $265K to over $1.8M in annual revenue.
CHALLENGE & OBJECTIVES
Naked Tallow's core challenge was translating strong organic momentum into scalable paid growth — without sacrificing the margins that made the business viable. The brand had an authentic story and a high-quality product, but lacked the infrastructure to scale paid acquisition efficiently. Customer acquisition costs needed to stay controlled as ad budgets grew, and brand integrity had to be preserved across every paid touchpoint. The objective: build a profitable paid social engine across Meta and Google that could grow revenue 7× while maintaining healthy ROAS and AOV.
STRATEGY & APPROACH
Paid Social as the Conversion Engine
Structured Meta and Google campaigns across the full funnel — from awareness through to conversion — with creative that led with the product's natural credentials and skin-transformation story.
Full-Funnel Integration
Paid social was synced with email flows, retention sequences, and SMS to maximise LTV and reduce reliance on first-touch acquisition.
Data & Budget Scaling Discipline
Budgets scaled incrementally based on winning ad sets only. Margin guardrails were set to ensure ROAS targets were maintained as spend increased.
RESULTS & IMPACT
Over the course of the engagement, Naked Tallow grew from $265K to $1.8M in annual revenue — a 7.1× increase — while maintaining a blended ROAS of 7.1x and a new customer acquisition cost of just $15.99. The brand achieved strong unit economics and a scalable paid channel capable of supporting continued growth.
Takeaway: Naked Tallow is proof that a great product, the right paid strategy, and disciplined budget management can unlock transformational revenue growth without burning through margin. The key was building a system — not just running ads.
12-Month Performance | $265K → $1.8M Revenue
$265K → $1.8M
Meta & Google
Industry-leading efficiency
“Working with the team at Ecom Nation transformed how we think about paid social — no more guessing, just disciplined scaling. The $1.8M year blew us away.
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