Paul is an experienced ecommerce executive and adviser with more than 15 years experience in omnichannel retail. Paul has held various positions including Head of Operations at Showpo, CEO of The Horse, and is also the principal of Paul Waddy Advisory, in which he advises some of Australia’s leading online retailers.
Paul is a member of the Advisory Council of the National Online Retail Association, and in 2021 was named No. 2 in the Top 50 People in Ecommerce, by Inside Retail.
Paul is a contributor to Smart Company on the topic of ecommerce, and is also the author of the global editions of Shopify for Dummies, and Selling Online for Dummies, due for release in February 2021.