As an established name in safety, particularly along the east coast, URSafeRite saw an opportunity to pivot into eCommerce and work with individual customers to supply the best products available alongside expert advice in the safety sector. To help with this repositioning, Ecom Nation started with a redesign of the Shopify website to display products better and make them easier to discover.

Following the redevelopment, Ecom Nation has worked closely with URSafeRite to develop growth strategies encompassing both organic and paid channels aimed at scaling the business and reaching new audiences across Australia.