Background
Workout Meals was one of the first meal prep companies in Australia to identify a gap in the market for nutritional and delicious calorie-controlled meal options that could be delivered directly to customers and support their exercise and fitness journeys. From this vision, and with no initial experience in meal or food preparation to speak of, the company has grown to now support health and fitness focussed customers all over Australia.
Competing with the big players in the space that have sprung up around them presents its own challenges but Workout Meals continues to innovate. New meals, packages and subscription options are launched regularly and the team has even extended their reach to develop an online and all-encompassing healthy workout system, WM360, that is based on providing access to real trainers who can work with customers one-on-one to pursue fitness goals such as losing weight, toning or building muscle – all grounded on a foundation of nutritious, good tasting food to fuel your workout.